About Us



  • Se habla Español

  • In-store shopping

  • Online orders

  • Unique Assortment

  • Delivery

  • Curbside pickup

Models are wearing multicultural handmade products with Mexican representation. The floral embroidered dresses with painted images, handmade hats, and unique accessories

Our flagship store

YUYU Cultural Shop in La Gran Plaza

Visit our Flagship Store

Our story began in one of the most culturally-rich neighborhoods in Fort Worth. We opened YUYU in La Gran Plaza, a Hispanic-oriented mall that has grown exponentially over the years and is now the second most visited location in Fort Worth after the Stockyards. 

It means so much to us that our beginnings and our growth is connected to the growth of a widely-diverse and authentically true centro comercial. La Gran Plaza has a special place in our heart as a place for community, culture, and connection.

  • Who we are

    We are a family-owned small business with Hispanic roots and an everlasting cultural appreciation. We’ve seen how the love of cultural fashion can build bridges, exchange ideas, and bring people together. 

    Whether you aim to affirm your heritage or discover new parts of the world, start your cultural journey at YUYU!

  • What we do

    We are committed to bringing modern multicultural fashion across the globe while preserving traditions that make our communities unique. 

    We’re proud to say that what began in 2019 as a single store is now a multiple location cultural boutique with curated products from around the world.

  • Who we serve

    From self-sufficient women who aim to embody the past, the present, and the future to the migration community who wish to make their second home feel more like their first to the remarkably curious tourists and cultural enthusiasts who delight in the novelty—and many others in between.

Plan your visit to our store:

  • Shop your favorite looks at YUYU
  • Stop by the outside kiosks for a cup of elote
  • Watch a movie dubbed in Spanish with the family
  • Take the kids to the play area or La Gran Biblioteca 
  • Eat at one of the many flavorful taquerías

Store locations:

Fort Worth

4200 South Fwy Suite 934

Fort Worth, TX 76115


369 W Jefferson Blvd.

Dallas, TX 75208

Have a question or comment? Call us at 214-733-9705.

Hours of operation: 

Monday—Saturday 10 am to 9 pm

Sunday 10 am to 8 pm

The founder of the multicultural store is dressed in an outfit that represents the brand with a handmade red hat, a black shirt with embroidered flowers in different colors. The woman is wearing a black dress with white

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